Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…
I embrace change. My whole life has been a whirlwind of movement. I used to switch schools almost every year to follow my mom’s passion for starting businesses, and grew up contributing to a variety of projects at each job in my career. This attraction to change was certainly inspired by my mom, and being…
Editors note: We’ve updated our Abandoned Cart Recovery feature to include 3 touches and SMS, if you choose. Read from our CMO how to make the most of it here! Thousands of ecommerce shopping carts are destined to be abandoned every day. That’s right! As a business owner, you have to brace yourself for abandoned carts, because…
