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Retention and repeat customers: The winning formula for ecommerce
Marketers, company owners, and salespeople alike spend disproportionate amounts of time trying to acquire new customers. Converting prospects to clients is, of course, a route to more sales. But how much time are client-facing teams spending on retention? Are you investing enough in efforts to sell more to those who already know you? Do you…

Loyal customers or offer hunters?
Consider the difference between loyal customers vs new customers. New customers are necessary to grow, and there is a natural turnover of shoppers for DTC stores so new buyers fill that gap. However, loyal customers spend 31% more according to Marketing Metrics. Moreover, loyal customers will take the leap to try your new products, states…

How to increase your Shopify store speed with on-site improvements
About 70% of purchasing customers say that site speed is a huge influence on their buying decision from online retailers. Additionally, for each extra second it takes a site to load, conversion rate drops by an average of 4.42%. As such, having a fast loading website is essential to delivering a high-quality user/customer experience. Your…

Abandoned Cart – Our first feature
Editors note: We’ve updated our Abandoned Cart Recovery feature to include 3 touches and SMS, if you choose. Read from our CMO how to make the most of it here! Thousands of ecommerce shopping carts are destined to be abandoned every day. That’s right! As a business owner, you have to brace yourself for abandoned carts, because…

Score big in sales with FIFA World Cup marketing
All the best FIFA World Cup marketing strategies are going to include the job of reacting to the events as they unfold. We’ll save the bad football puns for the tips! It is simply worth highlighting that online stores have an opportunity that brick-and-mortar don’t to get ahead by implementing SMS marketing as well as…

The best way to grow your email list: Upload time!
The absolute best way to grow your email list is to do so over time. We know that you’re doing the best you can to grow steadily, organically, and only gather contacts from people who really want to receive email marketing. Once you have those contacts, here’s how you can upload them to your growing…