Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all? Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…
Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…
When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September. Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…
When your shop is giving you an error message and you’ve checked the Shopify server status to see whether Shopify is down, there are a few things that might be happening. Here are reasons (and most importantly, solutions!) for why your Shopify store is not working. Before doing anything else after seeing your store is…
You’re pouring your heart into your Shopify store: making sure the design is the best possible, that products are clearly labeled and ordered, and that customers can easily get in touch with you so you can recover lost sales before the buyer even drops off the radar. Is that enough? For your first sales, this…
You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…
Some start out looking for an alternative income. Some of us launch stores because we just have to get our amazing product out there. Many of us take steps to starting an ecommerce business just as a hobby but begin to enjoy it so much, we leave our day jobs to be full-time merchants! Whatever…
The first day of summer marks the start of one of the best seasons of the year for customers. However, the story is quite different for retailers and Shopify store owners. The hot weather and a plethora of holidays mean that most people spend little time on their screens. The result is a slump in sales. Bloomberg reported a 1.1%…
You’re hustling to make your online store work right? Not just work, thrive. As a busy store owner, you want bitesize information to get there as quickly as possible. In response to store owners like you, our experts in sales strategy for ecommerce decided to share 6 ideas to get your store increasing sales and…
In many countries around the world, June is regarded as Pride month. It’s a month of recognition for the LGBTQ+ community and also a mark of their continuous struggle for acceptance in society. During this period, the high turnout of solidarity makes it the perfect time for online stores to show support and generate brand…
