All the best FIFA World Cup marketing strategies are going to include the job of reacting to the events as they unfold. We’ll save the bad football puns for the tips! It is simply worth highlighting that online stores have an opportunity that brick-and-mortar don’t to get ahead by implementing SMS marketing as well as…
You’ve got 160 characters in which to sell your product. Twitter has been preparing us for SMS marketing for years, and we didn’t even know it! It’s an even tighter character limit if you want to add a link… So let’s say 135 characters. Can you capture attention, engage with emotional pulls, and communicate urgency…
While our shopping habits have shifted from in-person to online over time, most customers’ shopping traditions have adjusted to fit this change. This has led to a huge event on the ecommerce calendar: Cyber Monday is arguably the second largest, busiest, and most anticipated yearly shopping event for tech and digital customers. With several Cyber…
Think Black Friday and Cyber Monday are the only opportunities you have to drive in more sales during this holiday period? Think again! You might just be missing out on Green Monday — a hot holiday to rack up more retail sales. Most people wonder what green Monday is and how it came about. In…
If you’re like most people who wonder when Small Business Saturday is this year, it’s the Saturday that comes right after Thanksgiving. The origin of the date lies in 2010, when American Express established Small Business Saturday to support emerging businesses with more attention and, crucially, more sales. It’s a call to bigger companies to…
With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday sales. For most shoppers, Black Friday is a signal to start their Christmas shopping. In 2021, customers from America spent a whopping US$8.9 billion during Black Friday. The spending statistics also showed that shoppers spent…
Looking for those ecommerce marketing tricks to apply to your Halloween sales, but don’t want to do the same things as last year? This is the place to be. Let’s jump right into some Halloween marketing ideas that you won’t have thought of! Guerrilla marketing for your store It’s less combative than it sounds! Guerrilla…
Merchants have a hard enough time as it is ideating a product, setting up a business, and managing logistics. Why struggle with ecommerce marketing too? We asked our store owners what their biggest pain points are for marketing their stores, and designed a fix for each with marketing automation. Top ecommerce marketing pain points reported…
Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all? Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…
Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…
