There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…
Why beat about the bush? You came for the best abandoned cart email ever, here it is! Subject: You chose well! Others are eyeing it up too… Body: We’re trying to hold tight to your cart but… You have great taste! You chose our most popular products. Don’t miss out. Grab your cart before someone…
Holiday marketing campaigns are a master-level sales strategy for online store owners. As soon as you have your product lines ready, your store is live, and you’re ready to increase ecommerce sales, you want to get involved in holiday marketing. How do holiday marketing campaigns increase revenue? Holiday marketing can involve different marketing channels as…
To dive deep into how Aument’s visual branding was formed, we interviewed our Head of Design, Sabrina Fillol. Q: What led you to take the plunge and join a tiny team of data scientists? A: The disposition of Aument’s founders was important for me, their transparency makes them really enjoyable to work with. I also…
Being real, the top goal for an online store is to make a profit. Not everything in a small business needs to generate revenue, but without a steady stream of income, even the most philanthropic agents would struggle to keep going. Luckily, as a small online business, there’s lots you can do to fulfill…
Get the inside track on shopper journeys, abandoned carts, and the tracking that takes place to help you close on near-sales. No bells and whistles here, only what you need to know as a busy business owner with a growing demand! The sad story of an abandoned cart A prospect enters the store, they glance…
Before we get into just how you can perfect your RFM marketing strategy to see ecommerce sales skyrocket, let’s explain: What is percentiles-based scoring in RFM Marketing? As is true for any percentile math equation, splitting customers into percentiles helps you tell where a group of customers, or segments, stand relative to other segments. Statistics…
All of us at Aument are thrilled to announce that in Miami, Florida on March 11, 2022, we closed a pre-seed funding round, with invesment led by Expa, a startup studio and VC launched by Uber co-founder, Garrett Camp, and The Rising Tide Network, an investor group launched by LEAP Global Partners. Other strategic VCs joined the round, including Hive…
If you happened upon this page looking for an RFM strategies, you’ve come to the right place. We’re experts in analysis, segmentation, and strategies for audience segmentation, and can help you personalize automations to build retention at the touch of a button. If you haven’t already, check out our blog on Aument’s original five audience…
Co-founder and Chief Technology Officer at Aument We all get headhunter emails. Sometimes they’re brilliantly written or hinting at the possibility of becoming part of the next groundbreaking tech innovation. I used to get dozens via LinkedIn, but one simple message stood out: “Hey buddy, we’re launching a startup and need someone to lead the…
