How to give “add to cart” vibes on every product
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How to give “add to cart” vibes on every product

Never underestimate the power of copywriting and design for brand loyalty to DTC brands. With the right brand copy and stunning photos, you can tempt shoppers to click that “add to cart” button and boost your own online sales. Without further ado, let’s dive into the how-to! 1. Eye-catching photos The first step to brand…

How to increase your Shopify store speed with on-site improvements
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How to increase your Shopify store speed with on-site improvements

About 70% of purchasing customers say that site speed is a huge influence on their buying decision from online retailers. Additionally, for each extra second it takes a site to load, conversion rate drops by an average of 4.42%. As such, having a fast loading website is essential to delivering a high-quality user/customer experience. Your…

The benefits of cleaning your email contact list
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The benefits of cleaning your email contact list

Your home should not be the only place you keep things in order, your email sender reputation also depends on using an email list cleaner to bring some “Marie Kondo” cleanliness into your online store. I found this out the hard way a few years ago… When partnering with a brand, a “black list” of…

Score big in sales with FIFA World Cup marketing
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Score big in sales with FIFA World Cup marketing

All the best FIFA World Cup marketing strategies are going to include the job of reacting to the events as they unfold.  We’ll save the bad football puns for the tips! It is simply worth highlighting that online stores have an opportunity that brick-and-mortar don’t to get ahead by implementing SMS marketing as well as…

Fireside chat with our CMO: Stoking the entrepreneurial fire
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Fireside chat with our CMO: Stoking the entrepreneurial fire

We interviewed the CMO and Co-founder of Aument, Sacha Landesmann about becoming an entrepreneur, self-exploration, and creating a platform for online stores.  Q: What led you into the entrepreneurial world, Sacha?  It was something that I had been thinking about for a long time. I wanted to have something of my own, a company or…

Get ahead on Cyber Monday — Plans to increase sales
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Get ahead on Cyber Monday — Plans to increase sales

While our shopping habits have shifted from in-person to online over time, most customers’ shopping traditions have adjusted to fit this change. This has led to a huge event on the ecommerce calendar: Cyber Monday is arguably the second largest, busiest, and most anticipated yearly shopping event for tech and digital customers. With several Cyber…

Turn your competitors green with envy during Green Monday sales
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Turn your competitors green with envy during Green Monday sales

Think Black Friday and Cyber Monday are the only opportunities you have to drive in more sales during this holiday period? Think again! You might just be missing out on Green Monday — a hot holiday to rack up more retail sales. Most people wonder what green Monday is and how it came about. In…

Marketing techniques to shine as a store for Small Business Saturday 2022
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Marketing techniques to shine as a store for Small Business Saturday 2022

If you’re like most people who wonder when Small Business Saturday is this year, it’s the Saturday that comes right after Thanksgiving. The origin of the date lies in 2010, when American Express established Small Business Saturday to support emerging businesses with more attention and, crucially, more sales. It’s a call to bigger companies to…

5 ways to stand out from the crowd on Black Friday
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5 ways to stand out from the crowd on Black Friday

With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday sales. For most shoppers, Black Friday is a signal to start their Christmas shopping. In 2021, customers from America spent a whopping US$8.9 billion during Black Friday. The spending statistics also showed that shoppers spent…