The first day of summer marks the start of one of the best seasons of the year for customers. However, the story is quite different for retailers and Shopify store owners. The hot weather and a plethora of holidays mean that most people spend little time on their screens. The result is a slump in sales. Bloomberg reported a 1.1%…
If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…
You’re hustling to make your online store work right? Not just work, thrive. As a busy store owner, you want bitesize information to get there as quickly as possible. In response to store owners like you, our experts in sales strategy for ecommerce decided to share 6 ideas to get your store increasing sales and…
In many countries around the world, June is regarded as Pride month. It’s a month of recognition for the LGBTQ+ community and also a mark of their continuous struggle for acceptance in society. During this period, the high turnout of solidarity makes it the perfect time for online stores to show support and generate brand…
We’re transparent to a fault. We’re happy to risk our trade secrets if it means store owners feel confident using Aument. That’s why I decided to write more details about the concepts and how we calculate attribution. If you haven’t already, check out our blog on the shopper’s journey. Today I’ll be diving into how…
Are you looking for the best way to increase sales for your Shopify store before Father’s Day? Or the best promo ideas to drive traffic and site visits? Father’s Day is one of the most celebrated holidays each year. During this period, children and mothers are on the lookout for several gift ideas to show…
While you can’t troubleshoot Shopify being down, there is good news! The Shopify down status rarely takes long to change, you just need to hold tight while the elves work their magic. Reasons why Shopify might be down The 2 most common reasons the platform might be temporarily down: planned maintenance or an outage where…
Chances are, you’re making these mistakes in your store, because they’re holding tons of other Shopify stores back. To build our automated marketing platform, we analyzed hundreds of Shopify stores. Along the way, we spotted several common mistakes. It’s normal not to know these things if you’re starting out — even some marketing experts miss…
The first sales can be the hardest. Without experience in social media, email, or SMS marketing, it can feel daunting. If you’re reading this then you may even be wondering what is SMS marketing… What is ecommerce!? We’re here to help. All ecommerce owners start somewhere; we have the first few steps to go from…
There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…
