Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth
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Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth

Before we get into just how you can perfect your RFM marketing strategy to see ecommerce sales skyrocket, let’s explain: What is percentiles-based scoring in RFM Marketing? As is true for any percentile math equation, splitting customers into percentiles helps you tell where a group of customers, or segments, stand relative to other segments. Statistics…