A 3-step winback strategy to increase returning customers
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A 3-step winback strategy to increase returning customers

Avatar photoByMario León

Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…

Strategies to increase repeat purchase rate with first-time buyers
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Strategies to increase repeat purchase rate with first-time buyers

Avatar photoBySacha Landesmann

There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…