Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth
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Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth

Before we get into just how you can perfect your RFM marketing strategy to see ecommerce sales skyrocket, let’s explain: What is percentiles-based scoring in RFM Marketing? As is true for any percentile math equation, splitting customers into percentiles helps you tell where a group of customers, or segments, stand relative to other segments. Statistics…

Secrets of audience segmentation: 5 RFM strategies for pros
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Secrets of audience segmentation: 5 RFM strategies for pros

If you happened upon this page looking for an RFM strategies, you’ve come to the right place. We’re experts in analysis, segmentation, and strategies for audience segmentation, and can help you personalize automations to build retention at the touch of a button. If you haven’t already, check out our blog on Aument’s original five audience…

RFM segmentation: A data-driven strategy for every customer
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RFM segmentation: A data-driven strategy for every customer

How do you segment your customer bases? Are you adapting your strategy to the multiple variables that characterize your audience? What do you use to track clients’ evolution and to respond to their actions? Whether you’re looking to target a wider audience, narrow your messaging to promote a new product, or to influence your brand…