SUCCESS CASES
310
Nutrition
Leaders in the Health and Nutrition industry.
32% Increase in
conversion rate
10% Increase in
Average order value
THE CHALLENGE
310 Nutrition faced a challenge with the conversion rate for their first-time buyers. Despite a loyal customer base, the step from the first purchase to the second proved difficult, especially post-pandemic.
Frequent overlapping email and SMS campaigns led to increased unsubscriptions, and low conversion rates on second purchases resulted in unrealized potential revenue.
The goal was clear: a solution to increase the second purchase conversion rate and average order value (AOV) without harming their margins.
THE SOLUTION
Aument’s machine learning-based solution tested price elasticity which is one of the most important variables for improving conversion rates.
We trained an AI model using customer historical data, capable of predicting optimal discounts to encourage second-time purchases. New and existing customers where tagged in Klaviyo every four days with the predicted discounts.
These discounts were integrated into 310 Nutrition’s replenishment flows through A/B tests in order to assess the impact.
THE RESULTS
Within one month of deployment, the Dynamic Discounts implemented by Aument drove a significant 32% increase in conversion rate and raised the average order value from $78 to $86. By offering the right discount to the right person, customers ended up buying more products to take advantage of the opportunity, leading to an increase in AOV.
32% Increase in
conversion rate
10% Increase in
Average order value
Discover how Nexbelt found hidden revenue opportunities in their customer base by applying Aument’s AI models.
