What was Kankay struggling with?
The online grill store had a strong brand and unmatched product, but the store was struggling to increase sales.
Moreover, retention was lagging with few grill customers adding accessories or making a second purchase later.
“It’s their business model that’s the issue, people don’t buy multiple grills” you might say. In fact, the issue laid with their marketing.
from welcome flow
Kankay's revenue transformation
- The grill company made 10% more revenue just from one seasonal campaign.
- Once Kankay implemented Aument, its conversion rate sped past the industry average of 1.6%, recovering over 8% of abandoned carts.
- A few days later, Kankay brought in US$7,970 from a welcome flow they automated via Aument.